LIVING UP TO ‘LUXURY’

The Most Luxurious Ship Ever Built sets its sights on Australia in 2020

Posted On March 1, 2019 Posted By Platinum Travel

It would be fair to say the word 'luxury' is used pretty loosely these days; perhaps nowhere more so than in the travel industry. So, has 'luxury' just evolved into an overused marketing term, or does it capture something deeper?

With more than an acre of marble and a US$7 million art collection on board (including a cheeky Picasso or two), Regent Seven Seas Explorer might have one of the more valid claims to 'luxury' in the traditional sense of the word. (The ship is trademarked 'The Most Luxurious Ship Ever Built,' in fact.)  Add to that the custom-designed Versace place settings and 150+ crystal chandeliers, and there's no denying it ticks all the 'luxury' boxes when it comes to hardware and design.

Interestingly, though, none of these features are what Regent Seven Seas rely on in their own marketing materials. Instead, their guest to staff ratio (nearly 1:1) and all-inclusive cruise products are the heroes of their campaigns. And let's face it: there is something luxurious about all-inclusive travel (when it's really all-inclusive, that is). From the absence of pricing on menus and shore excursion lists; to the freedom of ordering exactly what you feel like exactly when you feel like it. By their own admission, in fact, Regent refers to luxury not as any one object on board, but as "the way an experience leaves you feeling."

Several Platinum staff were lucky enough to experience Seven Seas Explorer in her first month of sailings in 2016, and we can safely say the ship feels as warm as it does luxe; and as relaxed as it does opulent. (Highlights were the full-sized marble bathtubs and sunset dips in the Infinity-Edge plunge pool on Deck 5.) We'd recommend her to regular cruisers who love days at sea, and to new cruisers willing to set the bar about as high as it's going to go!

Regent Seven Seas Explorer will be gracing Australian waters in 2020/2021, including Singapore to Sydney; Sydney to Auckland; Auckland to Sydney and Sydney to Bali sailings. Call us to talk cabin categories, itineraries and availability today.

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